Great read!

These ideas are the result of 14 flights, 14 boarding passes and one, simple question: “How could this experience be better? The solution is by no means perfect and further iterations will see greater levels of refinement. However, as designers our aim should be to question what is otherwise accepted – a relentless mission to better, simplify and improve the experiences of other people.

Nice read on Vintage Zen

Jobs finally came around to the campaign and it went on to be one of the most successful in Apple’s history. It’s interesting that at the time they wanted to have Robin Williams read the “Crazy Ones” speech for the commercial, but he refused and they went with Richard Dreyfus instead. Now over 15 years later Robin Williams’ voice is being used in an Apple commercial.

Also check out the story behind the ‘Think Different' Campaign

The track mat has an ink that is embedded with a code. That tells the car where it is on the track and where it is relative to other cars. Each car also a tiny camera under it that can read that information. (Yes, this is why the game costs $200.) The cars have a 50-megahertz processor, a multicolor LED, and Bluetooth low-energy radio to communicate with the smartphone.

So why basically hand Apple several thousand dollars of your own money? Because the top paid charts aren’t organized by the number of sales, but by the amount of money earned. So for a few thousand dollars, a developer can essentially buy a top spot on the App Store charts. A total transfer of $10,000 costs the developer $3,000 in fees, but that can take an app from obscurity to the top 20 list.

Breaking the system for the top spot.

A new user interface from Tactus brings real physical buttons that dynamically appear and disappear into a flat touch screen

Tactus provides a new dimension of user interface with a fundamentally unique solution: application-controlled, completely transparent physical buttons that rise up from the touch-screen surface on demand. With the buttons enabled, users can push and type or rest their fingers as they would with any physical button or keyboard. When the buttons are disabled, they recede into the screen, becoming invisible and leaving a smooth, seamless flat touch-screen with maximum viewing area.